Here are a few thoughts and techniques that may be helpful to you in brainstorming, developing, and carrying out a press-getting activist project. These are rough, so any suggestions are welcome!
A few tips for generating and brainstorming project ideas.
Tips on increasing the chances that your action will be noticed and written about in the mainstream news.
Most of the things you need to know for writing a press release. You can also find any number of press release writing guides online.
A few little pitfalls to avoid.
A few simple tips on using collaborative tools to develop a project and the materials needed to carry it out.
How the Yes Men think about putting together, carrying off, and publicizing actions.
[sursa: http://www.yeslab.org/ ]